MAXIMIZE MARKETING RETURN
First, we verify each marketing effort is properly tracked. Effective tracking systems allow for accurate measurement of sales lift attained from each marketing channel. Incremental sales and the corresponding cost are used to calculate return on investment for each channel. With this insight, the impact of different spending allocations can be compared. Thus, empowering management with the knowledge necessary to choose the best allocation decisions to maximize sales and return on marketing spend.
OPTIMIZE PRODUCT PRICING
We work with your team to understand your product and services. Control tests are performed to quantify pricing elasticity. The results of these tests in conjunction with modeling techniques identify the sales and profit impact of different pricing options. This gives management the information needed to choose the right pricing strategy to achieve your overall revenue and profit goals.
BUILD PRECISE FORECAST
By using data discovery techniques, new key business drivers are identified. It is important to periodically evaluate how different factors are impacting the variable being modeled. The more dynamic the business environment, the more frequently these exploratory analysis should be performed. With comprehensive input variables and advanced modeling methods, more precise forecast are built. These advanced forecast give management and other stakeholder confidence in corporate reports and in the planning process.
DEVELOP ACTIONABLE REPORTS
After analyzing business needs, concise custom reports are developed. Then, we work with your IT staff to automate these reports. These intelligent dashboards along with a simple communication plan, deliver the right information, at the right time, to the right audience. This enables management to make the best decisions faster. Thus, substantially improving the effectiveness and efficiency of daily operations.
GROW PROFITABLE CUSTOMER SEGMENTS
Profitable growth segmentation studies start with understanding your current customers. A complete profile of each segment is developed answering important questions: Which are the most profitable customer groups? What media and campaigns do they respond to? With this and other important insight, clients can deploy targeted marketing tactics to new customers with similar characteristics and achieve profitable growth.
OPTIMIZE RESOURCE ALLOCATION
Management is constantly faced with choices of how to best allocate resources. Proven statistical techniques are used to quantify the cost and benefits of each resource allocation option. By comparing the comprehensive impact of each choice, management can confidently make the best decision to achieve corporate goals.
Serving businesses throughout Chicagoland.
© 2024 Analytic Advantage Group. All rights reserved.